Social Media Marketing
Platform-native strategy and community growth that turns followers into brand advocates.
Social Media Marketing · Brand Builder
I take ideas from concept to execution — cinematic promos, high-converting campaigns, brand identities, and digital experiences that connect with real audiences.
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I'm a marketing professional who loves creating brands that people actually remember. My experience covers social media marketing, content strategy, video production, web development, graphic design, and AI-based marketing tools.
Over the years, I've managed marketing projects in different industries, blending creativity with data-driven thinking to boost engagement, build stronger brand visibility, and drive business growth. I believe great marketing goes beyond looking good, it tells a story, addresses real business challenges, and builds genuine experiences for customers.
I'm always learning about new technologies, especially artificial intelligence, and finding real ways to bring them into creative work, from AI-supported content creation to website development and marketing automation.
Platform-native strategy and community growth that turns followers into brand advocates.
Story-first content systems built to drive engagement and support real business goals.
Cinematic promotional videos and commercials from concept through final cut.
Fast, on-brand websites and digital experiences that convert visitors into customers.
Brand identities and campaign visuals with a distinct, memorable point of view.
Practical AI integrated into creative workflows — content, automation, and web build-out.
A selection of work — each piece gains visuals, video, and links as it's added.
Sole marketing lead across four business lines, a tax & accounting firm, an AI software platform, executive suites, and live events. Drove 128,000+ social engagements in twelve months by running content as a system. Helped lead branding and go-to-market for SteppinAI, an AI-native tax platform, taking it from internal tool to market-facing product. Built an AI-assisted creative pipeline (Claude, ChatGPT, Higgsfield, ElevenLabs), with one marketer producing at agency volume.
Built and grew an original content brand from scratch by producing relatable, Gen Z-centered material that turned casual viewers into dedicated followers. Grew a YouTube channel past 100,000 subscribers and 15M+ lifetime views and scaled a TikTok audience to 250,000+ followers, reverse engineering retention, thumbnails, and titles through performance data. Managed all stages on my own: concept, scripting, filming, editing, design, and publishing.
Developed Extrax Palm Springs' social media presence from the ground up, shaping the brand's tone, content plan, and community engagement style for a local retail audience. Planned, photographed, and produced product images and short-form videos while keeping a consistent visual identity. Drew on performance and engagement data to adjust content, improve campaigns, and build stronger customer relationships.
Experience, results, and the campaigns behind them — in one page.
Open to new opportunities in social media & brand marketing.
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